/* Kit Campanha — mesa de trabalho de estrategista: branco quente, tinta quase preta, rosa-choque. */
:root {
  --bg: #fbf8f3;
  --paper: #fffdf9;
  --ink: #17151a;
  --muted: #5d5860;
  --line: #e4ddd2;
  --line-2: #efe9df;
  --field: #b9b0a3;
  --hot: #ff2d87;       /* preenchimentos, com tinta por cima */
  --hot-ink: #d4106f;   /* texto e botões com letra branca */
  --hot-tint: #ffe3ef;
  --ok: #0b7a55;
  --bad: #b3261e;
  /* Cores dos parâmetros */
  --c-source: #ff2d87; --t-source: #ffdcec;
  --c-medium: #2747d6; --t-medium: #dfe5ff;
  --c-campaign: #0b7a55; --t-campaign: #d6f1e4;
  --c-content: #7034d6; --t-content: #ebe0ff;
  --c-term: #b25e00; --t-term: #ffe8cc;
  --c-id: #5d5860; --t-id: #ebe7e1;
  --display: 'Familjen Grotesk', 'Helvetica Neue', Arial, sans-serif;
  --text: 'Instrument Sans', system-ui, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, 'SFMono-Regular', Menlo, monospace;
  --w: 1180px;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--bg); color: var(--ink); font: 400 1.0625rem/1.55 var(--text); overflow-x: hidden; }
a { color: var(--hot-ink); text-underline-offset: 3px; text-decoration-thickness: 1px; }
a:hover { text-decoration-thickness: 2px; }
:focus-visible { outline: 3px solid var(--ink); outline-offset: 2px; box-shadow: 0 0 0 6px var(--hot-tint); }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: #fff; padding: 8px 12px; z-index: 10; }
.skip:focus { left: 8px; }
.wrap { max-width: var(--w); margin: 0 auto; padding: 0 24px; }
h1, h2, h3 { font-family: var(--display); line-height: 1.04; margin: 0 0 .45em; letter-spacing: -.015em; font-weight: 700; }
h1 { font-size: clamp(2.3rem, 5.2vw, 3.9rem); }
h2 { font-size: clamp(1.5rem, 2.6vw, 1.9rem); }
h3 { font-size: 1.25rem; }
code { font-family: var(--mono); font-size: .9em; }
.lede { font-size: 1.18rem; line-height: 1.5; color: var(--muted); max-width: 40em; margin: 0 0 1.4rem; }

/* Topo */
.top { background: var(--paper); border-bottom: 1.5px solid var(--ink); }
.top-in { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 64px; }
.brand { display: flex; align-items: center; gap: 10px; color: var(--ink); text-decoration: none; }
.brand-word { font: 600 1.32rem/1 var(--mono); letter-spacing: -.03em; }
.brand-word i { font-style: normal; color: var(--hot-ink); }
.nav { display: flex; gap: 2px; }
.nav a { color: var(--ink); text-decoration: none; padding: 8px 12px; font-weight: 600; font-size: .98rem; position: relative; }
.nav a::after { content: ''; position: absolute; left: 12px; right: 12px; bottom: 2px; height: 3px; background: transparent; }
.nav a:hover::after { background: var(--line); }
.nav a[aria-current]::after { background: var(--hot); }

/* Hero */
.hero { padding: 40px 0 56px; border-bottom: 1.5px solid var(--ink);
  background: radial-gradient(circle, #e3dacd 1px, transparent 1.4px) 0 0 / 22px 22px, var(--bg); }
.hero-copy { max-width: 820px; margin-bottom: 26px; }
.hero h1 span { color: var(--muted); display: block; }

/* Formulário */
.tool-grid { display: grid; grid-template-columns: minmax(300px, 400px) minmax(0, 1fr); gap: 28px; align-items: start; }
.desk-form { display: grid; gap: 16px; background: var(--paper); padding: 20px; border: 1.5px solid var(--ink); min-width: 0; }
.fld { display: grid; gap: 6px; min-width: 0; }
.fl { display: flex; align-items: baseline; gap: 8px; flex-wrap: wrap; font-size: .95rem; }
.fl b { font-weight: 700; }
.fld-source .fl b, .fld-medium .fl b, .fld-campaign .fl b, .fld-content .fl b, .fld-term .fl b, .fld-id .fl b { font: 600 .9rem var(--mono); }
.fl > span { color: var(--muted); }
.fl em { font-style: normal; font-size: .8rem; color: var(--muted); border: 1px solid var(--line); padding: 0 6px; margin-left: 4px; }
.fld small, .check small { font-size: .86rem; color: var(--muted); }
.sw { width: 12px; height: 12px; display: inline-block; align-self: center; background: var(--c); }
.sw-source { --c: var(--c-source); } .sw-medium { --c: var(--c-medium); } .sw-campaign { --c: var(--c-campaign); }
.sw-content { --c: var(--c-content); } .sw-term { --c: var(--c-term); } .sw-id { --c: var(--c-id); }
input, select, textarea { font: 500 1.02rem var(--text); color: var(--ink); background: #fff; border: 1.5px solid var(--field); border-radius: 0; padding: 10px 12px; width: 100%; min-height: 48px; }
.fld-source input, .fld-medium input, .fld-campaign input, .fld-content input, .fld-term input, .fld-id input, .fld-url input { font: 500 .98rem var(--mono); }
.fld-source input { border-left: 5px solid var(--c-source); } .fld-medium input { border-left: 5px solid var(--c-medium); }
.fld-campaign input { border-left: 5px solid var(--c-campaign); } .fld-content input { border-left: 5px solid var(--c-content); }
.fld-term input { border-left: 5px solid var(--c-term); } .fld-id input { border-left: 5px solid var(--c-id); }
textarea { min-height: 120px; resize: vertical; line-height: 1.45; }
input:focus, select:focus, textarea:focus { border-color: var(--ink); outline: none; box-shadow: 0 0 0 3px var(--hot-tint); }
input[aria-invalid="true"] { border-color: var(--bad); background: #fff6f5; }
input:disabled { background: var(--line-2); color: var(--muted); }
input[type=checkbox] { width: 20px; height: 20px; min-height: 0; margin: 2px 0 0; accent-color: var(--hot-ink); flex: none; }
.check { display: flex; gap: 10px; align-items: flex-start; font-weight: 600; cursor: pointer; font-size: .97rem; }
.check small { display: block; font-weight: 400; }
fieldset { border: 0; margin: 0; padding: 0; min-width: 0; }
legend { font-weight: 700; padding: 0; margin-bottom: 8px; font-size: .95rem; }
.opts { display: grid; gap: 12px; border-top: 1px dashed var(--field); padding-top: 14px; }
.sep-sel { display: flex; align-items: center; gap: 10px; font-weight: 600; font-size: .95rem; }
.sep-sel select { width: auto; min-height: 40px; padding: 6px 10px; }
.chips { display: flex; flex-wrap: wrap; gap: 6px; }
.chips button { font: 600 .9rem var(--text); color: var(--ink); background: transparent; border: 1.5px solid var(--ink); padding: 7px 12px; cursor: pointer; min-height: 40px; }
.chips button:hover { background: var(--hot-tint); }
.chips button[aria-pressed="true"] { background: var(--ink); color: #fff; }
.more-f summary { cursor: pointer; font: 600 .9rem var(--mono); color: var(--muted); padding: 4px 0; }
.more-f[open] summary { margin-bottom: 10px; }
.row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.money, .ddi { display: flex; align-items: stretch; }
.money > span, .ddi > span { display: flex; align-items: center; padding: 0 10px; border: 1.5px solid var(--field); background: var(--line-2); font-weight: 600; color: var(--muted); }
.money > span:first-child, .ddi > span { border-right: 0; }
.money > span:last-child:not(:first-child) { border-left: 0; }
.money input, .ddi input { min-width: 0; font-variant-numeric: tabular-nums; }
[hidden] { display: none !important; }

/* Folha de resultado */
.sheet-col { min-width: 0; }
@media (min-width: 921px) { .utm-grid .sheet-col { position: sticky; top: 16px; } }
.sheet { position: relative; background: var(--paper); border: 1.5px solid var(--ink); padding: 22px 22px 20px; min-width: 0; }
.sheet::before { content: ''; position: absolute; top: -9px; left: 22px; width: 84px; height: 16px; background: var(--hot); transform: rotate(-2deg); }
.sheet-k { margin: 0 0 10px; font: 700 .95rem var(--display); color: var(--muted); }
.url-box { background: #fff; border: 1px solid var(--line); padding: 16px 16px 14px; }
.url-live { display: block; font: 500 1.06rem/2.05 var(--mono); word-break: normal; overflow-wrap: break-word; color: var(--ink); }
.home .url-live { font-size: 1.16rem; }
.url-empty { color: var(--muted); }
.u-base { color: var(--ink); font-weight: 600; }
.u-sep { color: var(--muted); font-weight: 600; padding: 0 1px; }
.u-keep { color: var(--muted); }
.u-k { color: var(--muted); }
.u-p .u-v { background: var(--t); box-shadow: inset 0 -3px 0 var(--c); padding: 2px 3px; font-weight: 600; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.u-source { --c: var(--c-source); --t: var(--t-source); } .u-medium { --c: var(--c-medium); --t: var(--t-medium); }
.u-campaign { --c: var(--c-campaign); --t: var(--t-campaign); } .u-content { --c: var(--c-content); --t: var(--t-content); }
.u-term { --c: var(--c-term); --t: var(--t-term); } .u-id { --c: var(--c-id); --t: var(--t-id); }
.acts { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; margin-top: 14px; }
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 44px; font: 700 .97rem var(--text); background: var(--hot-ink); color: #fff; border: 1.5px solid var(--hot-ink); text-decoration: none; padding: 9px 16px; cursor: pointer; }
.btn:hover { background: var(--ink); border-color: var(--ink); }
.btn.ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: #fff; }
.btn:disabled, .btn[aria-disabled="true"] { opacity: .45; cursor: not-allowed; }
.copied { font-weight: 600; color: var(--ok); font-size: .93rem; }
.canal { margin: 16px 0 0; padding: 10px 0 0; border-top: 1px dashed var(--field); font-size: .97rem; }
.canal b { font: 700 1rem var(--mono); background: var(--ink); color: #fff; padding: 1px 7px; margin: 0 4px; }
.canal span { display: block; color: var(--muted); font-size: .9rem; margin-top: 4px; }
.canal[data-certeza="baixa"] b { background: var(--c-term); }
.decomp { list-style: none; margin: 14px 0 0; padding: 0; display: grid; gap: 0; }
.decomp li { display: grid; grid-template-columns: 9.5em minmax(0, 1fr); column-gap: 12px; padding: 7px 0 7px 12px; border-bottom: 1px solid var(--line-2); border-left: 4px solid var(--c); }
.decomp .d-key { font: 600 .86rem var(--mono); color: var(--muted); }
.decomp .d-val { font: 600 .95rem var(--mono); overflow-wrap: anywhere; }
.decomp .d-note { grid-column: 2; font-size: .85rem; color: var(--muted); }
.d-source { --c: var(--c-source); } .d-medium { --c: var(--c-medium); } .d-campaign { --c: var(--c-campaign); }
.d-content { --c: var(--c-content); } .d-term { --c: var(--c-term); } .d-id { --c: var(--c-id); }
.errs { margin: 12px 0 0; padding: 10px 12px 10px 30px; background: #fff1f0; color: var(--bad); font-weight: 600; font-size: .95rem; border-left: 4px solid var(--bad); }
.warn { background: #fff4e3; color: #7a4100; padding: 10px 12px; margin: 12px 0 0; font-size: .94rem; border-left: 4px solid var(--c-term); }
.mini { font-size: .9rem; color: var(--muted); margin: 14px 0 0; }

/* Histórico */
.hist { margin-top: 22px; }
.hist-top { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; border-bottom: 1.5px solid var(--ink); padding-bottom: 6px; }
.hist h2 { font-size: 1.2rem; margin: 0; }
.hist h2 small { font: 500 .85rem var(--text); color: var(--muted); letter-spacing: 0; }
.link-btn { font: 600 .9rem var(--text); color: var(--hot-ink); background: none; border: 0; padding: 6px 4px; cursor: pointer; text-decoration: underline; text-underline-offset: 3px; min-height: 36px; }
.hist-list { list-style: none; margin: 0; padding: 0; }
.hist-list li { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 2px 12px; padding: 10px 0; border-bottom: 1px solid var(--line); }
.hist-list code { grid-column: 1 / -1; font-size: .84rem; overflow-wrap: anywhere; color: var(--ink); }
.h-meta { font-size: .82rem; color: var(--muted); align-self: center; }
.h-acts { display: flex; gap: 4px; }
.hist-empty { display: block !important; color: var(--muted); font-size: .95rem; }

/* WhatsApp: prévia */
.chat { margin: 18px 0 0; border: 1.5px solid var(--ink); background: #efe9df; max-width: 420px; }
.chat figcaption { display: flex; gap: 10px; align-items: center; padding: 10px 12px; background: var(--ink); color: #fff; }
.chat figcaption small { display: block; color: #c9c3cc; font-size: .8rem; }
.chat-av { width: 34px; height: 34px; border-radius: 50%; background: var(--hot); flex: none; }
.chat-body { padding: 18px 14px 10px; min-height: 120px; display: flex; flex-direction: column; justify-content: flex-end; }
.bubble { align-self: flex-end; max-width: 88%; margin: 0; background: #d9fdd3; color: #111; padding: 8px 10px 18px; position: relative; font-size: .97rem; line-height: 1.4; overflow-wrap: anywhere; border-radius: 8px 0 8px 8px; }
.bubble-t { position: absolute; right: 8px; bottom: 3px; font-size: .72rem; color: #667; }
.chat-none { color: var(--muted); font-size: .92rem; margin: 0; }
.chat-input { margin: 0 10px 10px; background: #fff; padding: 8px 12px; font-size: .88rem; color: var(--muted); border-radius: 18px; }

/* ROAS */
.big { display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap; }
.big strong { font: 700 clamp(3.6rem, 9vw, 5.6rem)/.9 var(--display); letter-spacing: -.04em; font-variant-numeric: tabular-nums; }
.big span { font: 600 1.4rem var(--mono); color: var(--muted); }
.gauge { margin: 40px 0 6px; }
.g-track { position: relative; height: 18px; background: var(--line-2); border: 1px solid var(--line); }
.g-fill { position: absolute; left: 0; top: 0; bottom: 0; background: var(--ink); }
.g-fill.lucro { background: var(--ok); } .g-fill.prejuizo { background: var(--bad); }
.g-be { position: absolute; top: -12px; bottom: -6px; width: 0; border-left: 3px solid var(--hot); }
.g-be span { position: absolute; bottom: 100%; transform: translateX(-50%); white-space: nowrap; font: 600 .78rem var(--mono); color: var(--hot-ink); background: var(--paper); padding: 0 4px; }
.verdict { margin: 18px 0 0; font-weight: 600; padding-left: 12px; border-left: 4px solid var(--ink); }
.verdict.lucro { border-color: var(--ok); } .verdict.prejuizo { border-color: var(--bad); }
.facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); margin: 18px 0 0; border-top: 1.5px solid var(--ink); }
.facts div { padding: 10px 12px 10px 0; border-bottom: 1px solid var(--line); }
.facts dt { font-size: .86rem; color: var(--muted); }
.facts dd { margin: 2px 0 0; font: 700 1.15rem var(--display); font-variant-numeric: tabular-nums; }
.facts dd.pos { color: var(--ok); } .facts dd.neg { color: var(--bad); }

/* Home */
.block { padding: 48px 24px; }
.block + .block { border-top: 1px solid var(--line); }
.kit-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1.5px solid var(--ink); }
.kit-list li { border-bottom: 1px solid var(--line); }
.kit-list li + li { border-left: 1px solid var(--line); }
.kit-list a { display: grid; gap: 6px; align-content: start; padding: 16px 18px 24px; color: var(--ink); text-decoration: none; height: 100%; }
.kit-list a:hover { background: var(--paper); }
.kit-list a:hover .kl-name { text-decoration: underline; text-decoration-color: var(--hot); text-decoration-thickness: 3px; text-underline-offset: 4px; }
.kl-n { font: 600 .95rem var(--mono); color: var(--hot-ink); }
.kl-name { font: 700 1.35rem/1.1 var(--display); }
.kl-desc { color: var(--muted); font-size: .98rem; }
.split { display: grid; grid-template-columns: 1.15fr .85fr; gap: 48px; }
.note-top { color: var(--muted); margin: 0 0 14px; }
.note { font-size: .93rem; color: var(--muted); margin-top: 12px; }
.tbl-wrap { overflow-x: auto; max-width: 100%; }
table.ref { width: 100%; border-collapse: collapse; font-size: .96rem; background: var(--paper); }
.ref th { text-align: left; font-size: .86rem; color: var(--muted); font-weight: 600; border-bottom: 1.5px solid var(--ink); padding: 8px 10px 8px 0; }
.ref td { border-bottom: 1px solid var(--line); padding: 9px 10px 9px 0; vertical-align: top; }
.ref td code { font-size: .86rem; }
.vars { list-style: none; margin: 0; padding: 0; border-top: 1.5px solid var(--ink); }
.vars li { display: grid; gap: 2px; padding: 10px 0; border-bottom: 1px solid var(--line); }
.vars code { font-weight: 600; color: var(--c-content); }
.vars span { color: var(--muted); font-size: .94rem; }
.post-list { list-style: none; margin: 0; padding: 0; }
.post-list.two { display: grid; grid-template-columns: 1fr 1fr; column-gap: 40px; border-top: 1.5px solid var(--ink); }
.post-list li { border-bottom: 1px solid var(--line); }
.post-list a { display: grid; gap: 4px; padding: 16px 0; text-decoration: none; color: var(--ink); }
.pl-title { font: 700 1.22rem/1.15 var(--display); }
.post-list a:hover .pl-title { text-decoration: underline; text-decoration-color: var(--hot); text-decoration-thickness: 3px; text-underline-offset: 3px; }
.pl-desc { color: var(--muted); font-size: .98rem; }
.post-list time { font: 500 .8rem var(--mono); color: var(--muted); }

/* Ferramenta */
.tool-page { padding-top: 24px; padding-bottom: 48px; }
.crumbs { font-size: .92rem; color: var(--muted); margin-bottom: 16px; }
.tool-head { margin-bottom: 26px; }
.how { margin-top: 52px; padding-top: 26px; border-top: 1.5px solid var(--ink); }
.more { margin-top: 32px; }
.more h2 { font-size: 1.35rem; }
.more ul { padding-left: 1.2em; margin: 0; }
.more li { margin: 6px 0; }

/* Artigo */
.article { max-width: 780px; padding-top: 28px; padding-bottom: 56px; }
.article-head { border-bottom: 1.5px solid var(--ink); padding-bottom: 18px; margin-bottom: 28px; }
.byline { font-size: .93rem; color: var(--muted); margin: 0; }
.prose { font-size: 1.1rem; line-height: 1.65; }
.prose h2 { margin: 1.7em 0 .5em; }
.prose h3 { margin: 1.4em 0 .4em; }
.prose p, .prose ul, .prose ol { margin: 0 0 1em; max-width: 40em; }
.prose li { margin: .3em 0; }
.prose code { background: var(--line-2); padding: 1px 5px; overflow-wrap: anywhere; font-size: .86em; }
.prose pre { background: var(--ink); color: #f4efe8; padding: 14px 16px; overflow-x: auto; font-size: .9rem; line-height: 1.6; }
.prose pre code { background: none; padding: 0; color: inherit; overflow-wrap: normal; }
.prose table { width: 100%; border-collapse: collapse; margin: 1.2em 0; font-size: .98rem; line-height: 1.4; background: var(--paper); display: block; overflow-x: auto; font-variant-numeric: tabular-nums; }
.prose thead th { border-bottom: 1.5px solid var(--ink); }
.prose th, .prose td { border-bottom: 1px solid var(--line); padding: 9px 12px 9px 0; text-align: left; vertical-align: top; }
.prose th { font-weight: 700; font-size: .9rem; }
.prose blockquote { margin: 1.2em 0; padding: 4px 0 4px 18px; border-left: 4px solid var(--hot); color: var(--muted); }
.tool-callout { display: flex; gap: 16px; align-items: center; justify-content: space-between; flex-wrap: wrap; background: var(--paper); border: 1.5px solid var(--ink); border-left: 8px solid var(--hot); padding: 14px 18px; margin-bottom: 28px; }
.tool-callout p { margin: 0; font-weight: 500; max-width: 32em; }
.sources { margin-top: 36px; font-size: .97rem; }
.sources h2 { font-size: 1.35rem; }
.sources ul { padding-left: 1.2em; }
.disclaimer { font-size: .93rem; line-height: 1.5; color: var(--muted); border-top: 1px solid var(--line); padding-top: 14px; margin-top: 28px; }
.contact-pending { background: var(--hot-tint); padding: 12px 14px; }
.list-page { padding-top: 32px; padding-bottom: 56px; }
.list-page .post-list { border-top: 1.5px solid var(--ink); max-width: 820px; }

/* Rodapé */
.foot { background: var(--ink); color: #d5cfd6; margin-top: 24px; padding: 40px 0 20px; }
.foot a { color: #fff; }
.foot-in { display: grid; grid-template-columns: 1.4fr 1fr; gap: 32px; }
.foot-in p { max-width: 36em; margin: 0 0 8px; }
.foot-brand { color: #fff; margin-bottom: 12px !important; }
.foot-brand i { color: var(--hot) !important; }
.foot-small { font-size: .86rem; color: #a9a2ab; }
.foot nav { display: flex; flex-wrap: wrap; gap: 6px 18px; align-content: start; }
.foot-copy { font-size: .86rem; color: #a9a2ab; margin-top: 24px; }

@media (max-width: 920px) {
  .tool-grid, .split, .foot-in { grid-template-columns: 1fr; }
  .post-list.two { grid-template-columns: 1fr; }
  .kit-list { grid-template-columns: 1fr; }
  .kit-list li + li { border-left: 0; }
  .utm-grid .sheet-col { order: -1; }
}
@media (prefers-reduced-motion: reduce) { * { scroll-behavior: auto !important; transition: none !important; animation: none !important; } }

/* Celular */
@media (max-width: 640px) {
  .wrap { padding-left: 16px; padding-right: 16px; }
  .top-in { flex-wrap: wrap; gap: 0; min-height: 0; padding-top: 12px; }
  .brand { padding-bottom: 4px; }
  .nav { width: calc(100% + 32px); margin: 0 -16px; padding: 0 6px; flex-wrap: nowrap; overflow-x: auto; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
  .nav::-webkit-scrollbar { display: none; }
  .nav a { white-space: nowrap; padding: 10px 10px 12px; }
  .nav a::after { left: 10px; right: 10px; }
  h1 { font-size: 2.15rem; }
  .hero { padding: 24px 0 32px; }
  .hero-copy { margin-bottom: 18px; }
  .lede { font-size: 1.04rem; margin-bottom: .6rem; }
  .desk-form { padding: 16px; }
  .sheet { padding: 20px 14px 16px; }
  .url-box { padding: 12px; }
  .url-live, .home .url-live { font-size: .98rem; line-height: 1.95; }
  .decomp li { grid-template-columns: 1fr; }
  .decomp .d-note { grid-column: 1; }
  .row { grid-template-columns: 1fr 1fr; }
  .acts .btn { flex: 1 1 auto; }
  .block { padding: 32px 16px; }
  .prose { font-size: 1.05rem; }
  .facts dd { font-size: 1.05rem; }
  .foot-in { gap: 20px; }
}